We set up our own foundation to help achieve our mission. It's our guiding star. We passionately want to change lives and the way most of us feel about dementia. We're also pragmatic optimists. We know it'll take time, tenacity dedication and support. To help us get there, we have three founding principles.
1. Lower the risk
Eat better. Move more. Stress Less. Sleep deeper. We choose our lifestyle. So let's all go for a healthy one and take some strain off the brain, as well as the heart.
2. Break the taboo
Talk about it, openly, positively and honestly. With family, friends and even the kids. At home and at work. Dialogue is like medicine.
3. Spot the signs
Early diagnosis can't cure dementia but it makes time to plan. To make choices about living, working, driving. To set up an LPA. To find products that can help change lives. Once you know, you're empowered.
The Unforgettable Foundation was set up to further the social impact of Unforgettable.org by:
1. Having a dedicated organisation
Dedicated to our three founding principles with a specific focus on people with dementia from disadvantaged and underserved community.
2. Improve education
To run national campaigns to improve education and awareness of our three principles, independent of Unforgettable.org's commercial marketing activity.
3. Independent governance
To provide independent governance over the social impact delivered by Unforgettable.org. Trustees of the Foundation have oversight over Unforgettable.org's impact strategy and are responsible for holding Unforgettable.org to account for delivering on its social mission both now and in the future.
The Unforgettable Foundation is an independent charitable foundation with three expert trustees. It receives annually 10% of profits from Unforgettable Trading Limited, or £10,000, whichever is higher.
As we grow we will give grants to charities and educational institutions working in the field of dementia and memory loss. This covers three main areas of interest ...